- Faster Content Production (That Actually Works)
AI writing tools like ChatGPT, Jasper and Copy.ai are practically changing the way marketers spend time on content. Blog outlines, product descriptions, ad copy, email subject lines; if it can be drafted, AI can produce it in seconds.
But more importantly, often enough, at such a high level that very little editing is needed. This is not about replacing humans, it is about giving marketers a smarter and faster place to start.
Real-world example:
A content strategy for a company uses ChatGPT to draft 5 blog posts, in an afternoon, that would have taken a week to complete. - Hyper-Personalized Marketing at Scale
Klaviyo and HubSpot are rolling out special integration with AI tools designed to offer smart segmentation and automated email flows based on what customers are doing. Simply stated, marketers can send a personalized message to a user without lifting a finger every time.
Real-world example:
An e-commerce brand utilizes AI to decipher if a customer is about to churn and sends them discount codes for the win, automatically. - AI-Powered Chatbots for Customer Support and Sales
Kevin Kelly interviewed the founder of ChatGPT and the answer isn’t the answer we thought we would get. Chatbot functionality using ChatGPT and other similar tools now allows for these bots to use intelligent interactions that feels like you are talking to a human; responding to FAQ’s, recommending products, even completing a sale in real time.
Real-world example:
A skincare brand engages an online AI chatbot to deliver instant value to consumers. - 4. Integrated Data Analysis & Insights Marketers are getting started with AI tools like Google Analytics 4, Looker Studio and ChatGPT plugins to analyze complex data. You can even ask questions in plain language like “What was my best converting source of traffic last month?” and receive an answer immediately. What is Hype (At Least for Now) 1. 100% AI-Generated Content for SEO Some are posting enormous numbers of AI-generated content items with little or no editing, and hoping to swamp listings. It may get them somewhere in the short run, but it’s not safe. Google is improving at recognizing thin, low-quality content, and readers still desire a human voice. Bottom-line: AI is fine to use as assistance, but human editing and original ideas still matter. 2. “AI Will Replace Marketers Issues around this issue are predominantly hype. Naturally, AI is powerful, but it cannot think strategically or have emotional intelligence, or get nuanced from human language. Marketers willing to take advantage of AI will bring down those who are still stuck with fear-facing the future, but replacement? Not soon enough. 3. Over-Reliance on AI for Brand Voice AI software does not naturally receive tone, cultural context, or even brand voice and focus. So lacking original human voice is risky, and might end up sounding robotic or generic. Tip: Always train AI software on brand voice tactics or any other restrictive prompt, and always make a human check the final idea prior to applying
